How to sell on Vinted
Getting started9 min readUpdated
To sell on Vinted you create a free account, photograph the item in natural light, list it with the brand, size and condition in the title, set a price, and post it once it sells. Vinted charges sellers nothing — the buyer pays the Buyer Protection fee and the postage. Listing takes about two minutes per item.
That is the short version. The longer version is that the difference between a closet that sells and one that sits is almost never the listing itself — it is what happens in the hours and days afterwards. This guide covers both.
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Setting up your Vinted account
Download the Vinted app or sign up on the web. You need an email address, a username and a postcode for shipping. Adding a profile photo and a short bio measurably helps — buyers browsing a closet are deciding whether you look like someone who will actually post the parcel.
Verify your payout details before your first sale rather than after. Vinted holds funds in your Vinted Balance until you withdraw, and an unverified account delays that first withdrawal.
Photographing items so they sell
Photos are the entire buying decision on Vinted, because the feed is a wall of thumbnails. Anything that does not read at thumbnail size is wasted effort.
Shoot in daylight, near a window, against a plain wall or a bed with a smooth cover. Avoid flash — it flattens fabric texture and shifts colour, and colour accuracy is the single most common cause of returns and poor reviews.
- One clear front shot on a hanger or laid flat, filling the frame
- The back of the item, especially for anything with a print or fastening
- A close-up of the fabric texture and the care label
- The brand label, which buyers use to confirm authenticity
- Honest close-ups of any flaw — bobbling, marks, missing buttons
Writing a title buyers actually search
Vinted's search is largely literal. Buyers type the brand, the item and the size, so the title should lead with exactly that, in that order: Brand, item, colour, size. "Zara linen blazer beige UK 12" outperforms "gorgeous summer jacket" every time, because nobody searches the second one.
Fill in every structured field — brand, size, condition, colour, material. These drive the filters buyers use to narrow a category down, and an item missing its size simply will not appear when someone filters by size.
Pricing so items move
Search the item on Vinted and sort by sold to see what people actually paid, not what other sellers are asking. Asking prices on unsold listings tell you nothing except what did not work.
Price slightly above your true floor so you have somewhere to go when an offer arrives, but not so far above that you never get the offer at all. Most items settle around 10-20% below the asking price once offers are accounted for.
If an item has a lot of views and no offers, that is a pricing signal, not a photography one. Views mean the thumbnail worked and the price stopped them.
Shipping without a printer
You do not need a printer. Vinted supports label-free drop-off at InPost lockers and most courier shops — you show a QR code and they print the label for you.
Post within one working day. Dispatch speed is the most common thing sellers are rated down for, and your rating is what a buyer looks at before committing to a bundle.
What happens after you list
This is where most sales are won or lost. A listing gets its biggest burst of visibility in the first few hours, then decays. Buyers who message you are usually comparing two or three similar items at once, and the one who replies first tends to get the sale.
If you are only checking Vinted a couple of times a day, you are answering questions hours after the buyer has moved on. Sale, message and offer alerts are the cheapest fix — you find out the moment something needs a response rather than the next time you happen to open the app.
Frequently asked questions
Is it free to sell on Vinted?
Yes. Vinted charges sellers no listing fee and no commission on sales. The buyer pays the Buyer Protection fee and the postage cost, so what you list an item for is what reaches your Vinted Balance.
How long does it take to sell something on Vinted?
It varies enormously by category and price. Popular high-street brands in common sizes often sell within days; niche or oversized items can take months. Items that stop getting views after a few weeks usually need a price change or a bump rather than more time.
Do I need a printer to sell on Vinted?
No. Vinted offers label-free drop-off at InPost lockers and many courier shops, where you show a QR code and staff print the label. A printer is optional, not required.
How old do you have to be to sell on Vinted?
You must be at least 18 to have a Vinted account in the UK and most European markets.
How much can I sell on Vinted without paying tax?
Selling your own used personal belongings is generally not taxable income in the UK, regardless of amount, because you are usually selling at a loss against what you paid. Buying specifically to resell is trading and may be taxable above the £1,000 trading allowance. Vinted reports seller data to HMRC above 30 sales or roughly £1,700 per year, but being reported is not the same as owing tax.